Posted by Clever Dick on

A question often asked is what is a serum, followed by how and when do I use them?

Some of us can own several serums and still not truly understand what the product is, what it does and when it should be used. Think of the contradictions: It's hydrating, but you may still use a moisturiser. It can be oily, but it's not necessarily a face oil. It can be watery, but it isn’t an essence. It’s so unclear and confusing.

Let’s remove the confusion!

What are the types of face serums?

A face serum can be oil or water based. In skin care terms, a serum is top of the pecking order. A standard moisturiser is a combination of water and oil/wax in the base, but is not as efficient in delivering the active ingredients to the skin. A moisturiser is usually made under heat to bring the oil and water phases together to form an emulsion, while serums (oil or water based) are usually made without the need for heat. Heat can sometimes reduce or destroy the efficacy of active ingredients, such as vitamins or peptides, so a serum is the product of choice.

Face Serum Benefits.

A serum is applied to your skin after exfoliating and cleansing with the intent of delivering powerful ingredients (actives) directly into the skin. They are particularly suited to this task because they are made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients.

Serums are great for targeting specific skincare concerns, such as fine lines & wrinkles, hyperpigmentation, acne, rosacea etc. When it comes to what to look for in a serum, choose ingredients that will target the problems that most concern you.

In general, there should be no need to use more than one - two serums at the one time.

How and when do I apply them?

In terms of layering them, the rule is that you apply them, thinnest to thickest, however, there is one exception. When using a Vitamin complex (A, B, C…), it must always be applied first, immediately after cleansing, to allow the vitamins (antioxidants) to firstly penetrate the skin. Serums containing peptides or other potent active ingredients should be applied to clean skin in the morning and at night. Serums should be used continually for at least 30 days to optimise results.

Skinlabs Direct has developed ranges of serums that not only deliver targeted, active ingredients but also contain potent moisturising and hydrating actives and a built-in DNA protection complex. As such, there is no need for the addition of a moisturiser to your daily skin care regimen.

Choose from our ranges of Vitamin, Targeted or Prescribed (Bespoke) Serums for the ones that are right for you.

Skin care for all ages and skin conditions.


Skinlabs Direct


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